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5 ways to attract top employees to your small business

5 ways to attract top employees to your small business

If you are a small business owner looking to secure some high-caliber employees but wondering how to compete with larger organizations – read on.
You may not know where to start, so we’ve compiled a list of 5 ways to attract top employees to your small business.

Make the position sound interesting

One of the main factors that will attract people to a position is how its described. You must, of course, be honest and realistic in your description but making it sound interesting, appealing, and intriguing could generate interest from a wide range of great candidates.

Treat your employees well

Before anyone accepts a position in a company, they will probably do some research into your company first. If you have a reputation for mistreating your existing staff, micromanaging, or generally being difficult, it’s unlikely anyone will want to work for you.

Treat your employees with respect and make your work environment friendly and welcoming, and you shouldn’t go far wrong.

Offer competitive benefits

If you find the perfect candidate for the position but think you may lose them to a rival firm, you may have the upper hand if you can offer competitive benefits. A top-notch company car, for example, might be all it takes to persuade them to work for you instead. If you don’t typically offer this type of incentive and are concerned about potential long-term maintenance issues, look into extended warranties. These vary depending upon the make, model, age, and mileage of the vehicle.

A Nissan extended warranty, for example, offers three different types of warranty plans, which all vary in price, so it’s worth shopping around and looking into the deals best suited for your company. It may be an outlay you could do without, but if it helps secure employees that you feel would positively impact your business, it could be well worth the additional expense.

Search in the right places

Although contacting a recruitment agency is probably the quickest and easiest way to find new talent for your business, you may only reach a tiny percentage of the market. Take to social media, advertise locally, and ask existing employees if they know anyone who might be suitable.

The more exposure the vacancy is given, the more likely you are to be flooded with applications from a broader range of candidates.

Be flexible

Regardless of the size of your business, never underestimate the power of a flexible working environment. The more flexible you are in terms of working hours, working from home, holidays, etc., the more likely you are to attract candidates that perhaps wouldn’t otherwise be interested.

It’s also worth noting that employees are likely to be more loyal and work harder for a flexible employer than one with a never-ending list of rules that they will not deviate from. Being a little more chilled about things also lets your team know that you trust them and could do wonders for overall productivity, so flexibility is certainly something to consider and implement across your business.


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