Tumblr is redesigning its web interface to make it easier for users to explore and create content.
The new look brings the navigation bar to the left and the compose button to the bottom left, similar to X’s layout.
Tumblr says it has incorporated feedback from users during the testing phase and made some tweaks to improve the user experience.
The platform is also working on making the navigation collapsible and optimizing the screen space for larger devices.
Tumblr saw a surge in new users after Elon Musk took over X last year, as people were looking for an alternative social network.
Tumblr has a loyal base of users, but it has struggled to grow its daily active users since its ban on adult content in 2018.
Tumblr was acquired by WordPress.com parent Automattic for $3 million in 2019, after being bought by Yahoo for $1 billion in 2013.
Tumblr hopes to attract more users by making its platform look more like X, which has been rolling out new features for paid subscribers.
Tumblr hopes to attract more users by making its platform look more like X, which has been rolling out new features for paid subscribers.
Some Tumblr users are unhappy with the new change and have expressed their displeasure on X.
Some Tumblr users are unhappy with the new change and have expressed their displeasure on X.