Competition in the e-commerce industry is as fierce as ever. With businesses competing not only at the domestic level but at an international level too, everybody needs to bring their A-game to the table.
Consumers today have unlimited options to choose from, so e-commerce businesses must utilize every strategy at their disposal.
Reaching as many customers as possible and expanding your audience should be a priority for e-commerce businesses. When you start an online store, you aim to generate as many sales as you can, and, to do that, you need to target the most massive audience possible.
So, how can you reach more customers? Here are seven strategies that will help you do that:
Use High-Quality Images and Catchy Product Descriptions
Since customers won’t get the chance to look and touch your product in person, it’s vital to display captivating product photos.
High-quality photos will not only draw the attention of your target audience, but it’ll also give them an idea of what they can expect. Since customers will base their decision entirely on what you show them, it’s crucial to pay attention to this part.
If you have an apparel e-commerce store, then you should definitely use ghost mannequin photography. While complicated, this technique creates flattering photos of clothes by using multiple photographs of a product worn by a mannequin or a model.
Once you’ve created engaging photos, you need to create thumbnails and ensure they’re visible on the search engine results pages. Thumbnails are essential because they direct users to what they’re looking for and give them an idea of what they can find on your website.
Your product photos should be accompanied by product descriptions that list the features and benefits of the product.
Your potential audience would want to know everything about your product and how it can add value to their lives. It’s vital to nail product descriptions, so there aren’t any lingering questions in the customer’s head.
Build Extensive Email Lists
Email marketing is one of the most effective ways to reach more customers and keep your existing customers up-to-date. One of the easiest ways to find your prospects’ email addresses is by prompting them to sign up to your website in exchange for a freebie or a discount code.
Before you start sending emails on a regular basis, ensure you’re getting your customer’s consent; otherwise, all your emails will end up in the junk folder.
You can encourage your customers to sign up on buying guides or blog posts. Additionally, they can also be asked to sign up on your homepage.
If visitors like what they see, they’ll be more than happy to sign up to learn more about your offerings in the future. Lastly, don’t forget to give customers a chance to sign up during the checkout process.
Optimize Your Shopping Cart
Currently, the cart abandonment rate stands at a whopping 76 percent. While you can’t eliminate changing minds entirely, what you can do is try to reduce this number.
One way you can do this is by ensuring your shopping cart can is operational and free from any glitches. Perform checks regularly to ensure you’re not missing something your customers are experiencing.
When you’re working on optimizing your shopping cart, you should aim to maximize the revenue. One area to focus on is the number of ways your customer can potentially exit during the checkout process.
Checkout pages should be free from any irrelevant distractions that can potentially increase cart abandonment. Additionally, the checkout process should be simple and only require relevant information. The less hassle you give your customers, the more likely they’ll make it through the end.
Create Engaging Content Regularly And Consistently
Content marketing is still as relevant today as it was a few years ago. It’s an effective marketing strategy that, when implemented correctly, can keep customers engaged and eager to come back for more.
The first rule of content marketing is to identify your target audience and understand how your e-commerce business and products can add value to their lives. The key is to create content addressing those problems and how your business can solve them.
An effective content marketing strategy requires the accurate identification of a target audience. This identification entails many things, including identifying the demographics of your audience, knowing where their interests lie and understanding how they spend their time online.
Once you know this, you can create content that is engaging and easy to share. To improve its shareability, every blog post should be accompanied by an infographic that consumers can read if they’re short on time.
Take Advantage Of Social Media
Your e-commerce business’s social media strategy is effective only when it works with your content marketing strategy. Whatever content you create on your website should be published on your social media profiles boosting the visibility of your posts and exposing them to a bigger audience.
Platforms such as Facebook, Pinterest, and Instagram are best suited to e-commerce businesses due to their visual nature. However, this doesn’t mean you should ignore other platforms such as Twitter and Snapchat since your target audience might be active on those, too.
While a social media marketing strategy is never the same for two businesses, there are a few things you should generally follow to make the most of it.
Firstly, you should post regularly and create content that’s consistent in tone and format. You should also employ the use of a social media automation tool that helps you publish posts at peak times.
Additionally, try to include as much visual content, such as images and videos, as possible since this kind generates the most interest. For example, you could generate interesting insights by using a heat map tool. Moreover, you should keep track of what kind of posts are gaining the most traction through an analytics tool.
A social media marketing strategy aims to build a connection with your audience and provide them with a way to communicate with you.
The e-commerce arena is constantly changing, and some strategies might work better than others. Regardless, the strategies listed above will definitely help you expand your business and scale your e-commerce to newer heights.
Have you tried any of these strategies for your business, or do you have suggestions of your own? Let us know in the comments below!