Did you know you did not have to be an author to brand yourself? Yup, that's right. So why brand yourself? Easy, you will want people to easily recognize you when you are online. Whether you sew for fun, blog for fun, tweet for fun, draw, drink, love to cook, or like to do social commentary! Whatever you're doing online, you want to create yourself a brand.
What is a brand?
A brand is a color, a logo, a quote, a tagline or a product. Think Nike, Snapple, Pepsi or Coke. Pepsi is blue, coke is red, Nike has the Nike Logo, and Snapple, well, Snapple is Snapple (I love them).
No matter how you see it, you know Nike when you see it. All their products carry their logo. That is what a brand is.
So how do you brand yourself?
When you create a blog or a website, think of what colors will best represent you. What colors do you want to represent you? What are you blogging or writing about? What are you sharing with the world?
With that said, and you decide on your colors, use it on everything you do. Use it on your Twitter, Facebook, website, and blog. Each social network you use, if you use your personal brand, people will know and recognize you right away.
Facebook now uses the Timeline, you can create a cover image to go on your front page, and guess what? You can use your brand there.
Twitter, use your brand as the background. Tile it or make it one big picture. It's so easy to create a brand it's crazy. There really isn't anything to it at all. All you have to do is pick your brand and use it across the board.
Branding can be fun, and it's a great way to increase business if your into a business. No matter who sees you, whether it's in social networking or website, when they see your brand they will be like, "Hey, that's so and so." Automatic!
Not only can you brand yourself online, but also offline. When you are out and about, how do you reflect on your online self? Is it carrying over?
No matter. Start small, choose a color scheme and put that across the board. As you get more involved, you can create a logo or header for across the board. You can create yourself or hire out, but either way, it's super easy to create your own brand.